Grass Root Marketing Is It Really Grass Root Anymore?

  It use to be perhaps door to door knocking that would raise the awareness of the community to your message. Public speaking would definitely build some momentum within the local community.Passion is escalated through the roof when a cause like cancer research or homeless relief is brought to attention.

Grass Root, the core of the influence. 

It stirs and boils emotional anticipation and increases morale. It cements itself into your heart as it is were most of us call home. We established rapport here, we raised our families here, we tell ourselves this is were our ROOTS come from.

We call it home and it sure feels, smells, taste, sounds and looks like home. It is were we feel most at peace with ourselves and were we can just lay back, grab a beer and enjoy the game.

It use to be the furthest they would penetrate into our home life would be by satellite through a little thing we call T.V. Then emerged the existence of the internet

and a couple of years later that one thing we spend close to an average of 55 hours a week on called the social space, where things such as Facebook, Twitter, YouTube and  Myspace run the universe.

It didn't take long for most of us to figure out that with so many people spending so much time in social cyber space there had to be a way to tap into the emotional hot buttons that were was easy to obtain through bulk email, banner ads and and lousy horribly scripted infomercials.

Then it was soon discover that by simply asking a few questions and making the profile pages more detailed then ever before, we are now able to discover the exact age, martial status, sex, relationship status, common interest and so much more which then enables us to target the exact audience our product or service is intended for.

So you tell me would you rather exhaust yourself going door to door trying to get a petition signed or use common sense and just click away from the comfort of your own home.

Chris Lara
Grass Root Marketing

 Twitter: @GrassRootMrktg
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