Social Media Marketing - Persuasion, Exposure, Engagement and so much more!
It's the biggest talk in marketing since mobile. A 2 year test run resulting in extraordinary results. Talk about return on investment at a fraction of the cost.
Never has there been such a dominant medium in the marketing world that can create Authentic, Sincere, Transparent TRUST so abruptly.
What was once a community where individuals can communicate with, be with and share thoughts, ideas, and feelings about there daily lives has now turned into the new age of creative innovation for savvy business owners who are able to virally communicate there message across to a specifically targeted demographic at a fraction of the cost in comparison to traditional marketing mediums such as radio, television, ads. print, direct mail and billboards just to name a few.
*** LISTEN - SHARE - ENGAGE - CONVERSE - BUILD TRUST - BE SINCERE & AUTHENTIC ***
You have to be able to Communicate, Collaborate, Educate, & Entertain.
Social Media: * Increases Awareness (Develops The Brand) * Builds a Community (Engage & Interact With Prospects) * Generates FREE Publicity ( Free Ink)
So now that you have a better understanding of the social media realm we suggest that YOU...
* ANALYZE your existing media - (Get a better understanding of what is working for you and your company and what is giving you no return on investment (R.O.I) )
* Integrate a Strategy based on time commitment, education of trends, collaboration with your current media outlets and determine a way to capitalize from BOTH
* Identity your resources
* Implement and Measure your SUCCESS!
Branding - Brand Identity - Corporate Branding - Brand Development - Brand Awareness
Branding: Make IT! Own IT! Brand IT!
BRANDING - It Isn't Just For Animals!!!
I was once told the story of the brand on the livestock and ever since then, when I need to paint the picture to define branding, I tell this example.
To put an image into perspective I will use the example of livestock branding. Livestock branding is a technique used for marking livestock, typically cattle, in order to identify its owner.
Branding livestock dates back in origin as far back as the ancient Egyptians and ancient Romans, it was a technique used back then as symbols of protection towards any and all harm towards animals.
If you haven't seen a branding iron before, it is simply an iron rod with a symbol or mark at the end. The symbol is used by cowboys to identify there livestock from all other ranches so when it comes time to sell, they know who the livestock belongs to.
Corporate branding is no different. You the owner made the brand. You must now take charge, take control, own it and brand it as yours so when it comes time to get payed you can say $Cha-Ching!$
So how exactly do you develop a brand?
Brand Identity: What Makes U YOU!
You are an entity. Whatever you choose to be perceived as is completely up to you. Identifying your brand is like identifying your spouse, best friend and or relative, you just know who they are. Corporate branding is based on the same principles of great morals and ethical values.
Those who we love, care, trust and believe in, we associate ourselves with.
We as consumers buy based on preference. We buy from brands we know, love, trust and believe in.
As a corporate identity we must look at our brand from the outside looking in. Think from the consumers stand point. What can you do for them? How are you going to solve there problems, needs, wants, demands and or desires? What is in it for them?
Does your brand posses a personality? Is it driven and motivated build on a solid foundation of goals and aspirations? Does it have a long term committed vision?
Corporate Branding: Add Some Flavor To The Mix
What is your corporate identity? Is it boring, repetitive and non engaging? Or is it memorable, different, inspirational and entertaining?
Have you ever asked your customers and or clients how they perceive your company? What do they honestly think of your company? Remember, your brand isn't what you think it is, rather it is what your prospects, customers and or clients think it is.
- Learn to LISTEN!
- You must then Formulate a strategy based on your research to determine the best way to tactically
positioned yourself in front of your prospects. This can be accomplished by means of surveying, focus
groups, polls, social media communities and telemarketing.
- Finally, Understand the prospect, customer and or client.
Inspire! Educate! Entertain! Connect!
Make the impossible, possible! Don't just THINK...THINK DIFFERENT!
Chris Lara Marketing Consultant DesignLingo in affiliation with The Creative Legacy Agency
For the latest on branding, brand identity, corporate identity and tips on ways to grow your business, make sure to follow and subscribe to our blog.
Blogging: Create - Communicate - Capture - Convert
Whether you're writing as a way to express your thoughts and activities or giving away free tips and ideas - journaling as some might call it, aka Blogging, has been known to improve sleep, memory, and as of recently, made popular by savvy marketers, as a way to increase your bottom line.
As long as humans have been around we have always had an impulsive need to be with, communicate with, and share thoughts, feelings, and ideas about our every day lives.
By definition, a blog is: a "website" that is maintained by an individual with regular entries or posts which include commentary, thoughts, ideas, and may contain photos, graphics, audio, or video.
Communication has always and still is a 2 way process but as of recently, the way to communicate with prospects and customers has changed over the years.
Think of this simple fact alone when it comes to blogs - BLOGS create COMMUNICATION. COMMUNICATION creates TRUST! TRUST converts prospects into customers, clients, and/or fans.
Regardless of the media outlet, one thing is always certain when it comes to marketing - EXPOSURE! EXPOSURE! EXPOSURE!
So whether you are using a blog as a journal for healthier living or creating trust with potential prospects, existing customers, eager followers, restless clients or enthusiastic fans...
Blogging, without a doubt, is the easiest and most effective way to communicate with you prospects, customers, clients and/or fans.
Blogging keeps you in the loop, relevant and positioned, as the go to leader by providing the latest information in your field
Blogging makes it possible for your company to be found online and at the same time helps with online ranking.
So why not give it a try! You have nothing to lose and everything to gain. No more excuses. Just go out there and do it. The best part about it all is that it's Free!
To help you in the process, below are a few tools, applications and websites we use to help make the entire Blogging process that much easier. Enjoy our fellow "DesignLingo fans".
P.S. To receive the latest updates on DesignLingo, make sure to subscribe to both our RSS Feed and Newsletter when you get a chance
Here are a few quick tools which help you capitalize on readership instantly:
2. Feed Burner: RSS Feeds and management tool. An easy way to alert followers when there is an update to your blog without even being subscribed to the blog itself.
3. Mail Chimp: Auto responder and email marketing integration tool. Great for newsletters, email list management and email blast Best part about it is that it is FREE!
4. Share This Button: Easy way to share information throughout the web with the click of a button.
5. Google Analytics: Track conversions, leads, click-through and time lapse. Know how long your audience is staying on your blog, what post their reading, how they got to your blog and so much more. FREE Tool - Powered by Google.
As long as humans have been around we have always had an impulsive need to be with, communicate with, and share thoughts, feelings, and ideas about our every day lives.
By definition, a blog is: a "website" that is maintained by an individual with regular entries or posts which include commentary, thoughts, ideas, and may contain photos, graphics, audio, or video.
Communication has always and still is a 2 way process but as of recently, the way to communicate with prospects and customers has changed over the years.
Think of this simple fact alone when it comes to blogs - BLOGS create COMMUNICATION. COMMUNICATION creates TRUST! TRUST converts prospects into customers, clients, and/or fans.
Regardless of the media outlet, one thing is always certain when it comes to marketing - EXPOSURE! EXPOSURE! EXPOSURE!
So whether you are using a blog as a journal for healthier living or creating trust with potential prospects, existing customers, eager followers, restless clients or enthusiastic fans...
- Post Often
- Be Catchy With Post Titles
- Ask open ended questions (GREAT for Feedback & Comments)
- Engage in the Blog WORLD! (Comment on other Blogs. Subscribe to them, share & bookmark)
- Leverage Social Media as an outlet for your audience to hear your message (Facebook, Twitter, Youtube, Linkedin, Digg, etc.)
- Use Images in your Post (Help paint the PICTURE)
- Optimize KEYWORDS and HEADINGS
- Structure your blog for easy reading. (Short paragraphs and sentences, bullets, numerical breakdowns, etc - Try not to make it dull, plain, long and boring. )
- Keep it SIMPLE. (What I mean is don't try to put fancy graphics and crazy illustrations in the background which take away from the main point of the blog which is the post itself. Make it easy for the eye to read)
- Build your LIST early. (Your list will be the eventual money maker. Here is where you create TRUST with free e-books, monthly newsletters, company updates, special incentives and exclusive deals to give subscribers)
- Have a MARKETABLE topic and show a great amount of interest on the topic itself.
- Learn how to become a great influence, communicator and authoritative figure.
- Think Different & Unique
- Use Video whenever possible (It is by far the most effective marketing tool to get your message across)
- Link to your social media accounts on your blog and vise versa.
- Be yourself.
- Most importantly - Have FUN!
Blogging, without a doubt, is the easiest and most effective way to communicate with you prospects, customers, clients and/or fans.
Blogging keeps you in the loop, relevant and positioned, as the go to leader by providing the latest information in your field
Blogging makes it possible for your company to be found online and at the same time helps with online ranking.
So why not give it a try! You have nothing to lose and everything to gain. No more excuses. Just go out there and do it. The best part about it all is that it's Free!
To help you in the process, below are a few tools, applications and websites we use to help make the entire Blogging process that much easier. Enjoy our fellow "DesignLingo fans".
P.S. To receive the latest updates on DesignLingo, make sure to subscribe to both our RSS Feed and Newsletter when you get a chance
Here are a few quick tools which help you capitalize on readership instantly:
- Social Marker: A tool which allows you to automate your account creation to over 100+ social bookmarking sites. It will take anywhere from 20-30 minutes to complete. The return when utilized properly is instant traffic and top ranked web placement.
 |
| http://www.socialmarker.com/. |
2. Feed Burner: RSS Feeds and management tool. An easy way to alert followers when there is an update to your blog without even being subscribed to the blog itself.
 |
| www.feedburner.google.com/ |
3. Mail Chimp: Auto responder and email marketing integration tool. Great for newsletters, email list management and email blast Best part about it is that it is FREE!
 |
| www.MailChimp.com |
4. Share This Button: Easy way to share information throughout the web with the click of a button.
 |
| www.ShareThis.com |
5. Google Analytics: Track conversions, leads, click-through and time lapse. Know how long your audience is staying on your blog, what post their reading, how they got to your blog and so much more. FREE Tool - Powered by Google.
 |
| http://www.Google.com/Analytics/ |
6. Tube Mogul: Tracking tool for online video viewership, statistics and trends.
 |
| http://www.TubeMogul.com/ |
7. AddThis: Make it easier for users to share your content. Boost your traffic and let others engage others users for you - All through the power of viral marketing.
 |
| http://www.AddThis.com/ |
Hope all this information was helpful and until the next blog ……
P.S Make sure to "Like" the fanpage and subscribe to the blog. Thanks!
On The Tweleve Day Of Christmas My Twitter Sent To Me...
12 Twits For Christmas
On the first day of Christmas,
my Twitter sent to me
TwitPic for my eyes to see.
 |
| http://Twitpic.com/ |
On the second day of Christmas,
my Twitter sent to me
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://Twiturm.com |
On the third day of Christmas,
my Twitter sent to me
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://www.Twellow.com/ |
On the fourth day of Christmas,
my Twitter sent to me
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://www.TweetDeck.com/ |
On the fifth day of Christmas,
my Twitter sent to me
Twazzup feeling trendy,
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://www.Twazzup.com/ |
On the sixth day of Christmas,
my Twitter sent to me
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://TwitterFeed.com/ |
On the seventh day of Christmas,
my Twitter sent to me
Itty-bitty URL's with Tweetit,
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://Tweetit.net/ |
On the eighth day of Christmas,
my Twitter sent to me
Twaiter for later tweeting,
Itty-bitty URL's with Tweetit,
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://www.Twaitter.com/ |
On the ninth day of Christmas,
my Twitter sent to me
TweetGrader grading influence,
Twaiter for later tweeting,
Itty-bitty URL's with Tweetit,
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://TwitterGrader.com/ |
On the tenth day of Christmas,
my Twitter sent to me
TPing.fm keeping updates,
TweetGrader grading influence,
Twaiter for later tweeting,
Itty-bitty URL's with Tweetit,
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
direction through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://Ping.fm/ |
On the eleventh day of Christmas,
my Twitter sent to me
ChripStats tracking follows,
TPing.fm keeping updates,
TweetGrader grading influence,
Twaiter for later tweeting,
Itty-bitty URL's with Tweetit,
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
direction through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://ChirpStats.com/ |
On the twelfth day of Christmas,
my Twitter sent to me
Twitter Keys enhance my follow ,
ChripStats tracking follows,
TPing.fm keeping updates,
TweetGrader grading influence,
Twaiter for later tweeting,
Itty-bitty URL's with Tweetit,
TwitterFeed feeding simple,
Twazzup feeling trendy,
TweetDeck making it easy,
directions through Twellow,
Music on the Twiturm,
And TwitPic for my eyes to see.
 |
| http://TheNextWeb.com/2008/09/16/TwitterKeys-enhance-your-twitter-conversations/ |
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