8 Crucial Steps to Promoting your Brand Identity (For A Client)
Hello EVERYONE!!! I was re-reading one of the blogs I recently wrote fro a client of mine DesignLingo and thought why not share this knowledge with the Grass Root Marketing following.
1. Unify your Brand
The establishment of a cohesive brand is a key factor in any business's promotional activities. Create a Consistent theme for your company, and incorporate it into all your stationary, documents and website design. These techniques echo professionalism and class. If done well, a consistent brand can help you to build brand loyalty in your business.
Think of all marketing collateral as brand establishment.
- Business cards
- Brochures
- Flyer's
- Website
- Packaging
- Promotional Items, etc.
Brands are: Trusted, given repeated business, given a streamline of referrals, maintain customer loyalty, and most importantly, authorize a name for themselves.
2. Fresh Content is King
Having compiling content is key to effectively market your business. Your message should be clear and effectively tell your prospects why they should do business with you and only you. So make a compelling call to action about your business, product or service, and back it up!! Define your strengths and use them as leverage. Over-all keep it fresh!!!
- Tell a story...
- Be experimental...
- Constantly update...
- Track conversion...
- STAND OUT!...
- Stay simplistic...
- Leave no question unanswered...
- Have a strong Call To Action!...
- Lead the way...
- Build relationships FIRST before ANYTHING...
3. Start a Online Outrage
Start an online community surrounding your business. Social Media Networking platforms such as facebook, twitter,youtube, digg and an endless assortment of blogs are key areas to promote your business. Social Networking makes it easy for your customers to converse and comment about your business.
Always, Always, Always understand: People by from People. We are most likely to buy from a person we trust then a complete stranger, although at times we can find ourselves doing the complete opposite, it is only then after in which we figure out there was a tactical phycological strategy he/she used to influence us instantly.
This is why the social network has turned into the mecca for new age customer interaction and lead generation innovation. It allows you as a business, artist and or organizational supporter to get closer then ever before to your prospects, existing customers and or fans.
The culture of your company should be reflected in every part of your business. It should resonate in your print and website presence. Roar with a unique personality both offline in your PR efforts and online in your social media communities.
Welcome everyone into your company like grandma welcomes everyone into her house. We're all one big happy family and if you treat every customer, client, prospect and or fan that way, Your companies success will be with a "BIG happy family."
5. Become a Giver
Give away your services (promotion) and your Knowledge. Know and understand the power of FREE! You must give to get. FREE is the most powerful word in marketing. We as humans magnetize ourselves to the word FREE.
If you strategize correctly FREE will instantly establish a great name for your brand as committed, loyal, trusting and caring.
As cheesy as it might sound think of it as this:
Giving is caring,
caring is loving,
loving is trusting,
trusting is Giving.
As long as you give, (by the law of reciprocity) eventually sooner then later one will give back to you. It's how this universe works and a business is no different.
6. Start a Tribe.
Make it easy for others to give you a shoot out.Lets go back to the law of reciprocity, as one performs an act of positive action, in return one will receive an act of positive intention.
Isn't that what a referral is? What about a discount or coupon? We can't forget the infamous word FREE.
Kill them ALL with kindness and give nothing but love as your main focal point of a service oriented business.
You're kindness will yield positivity in return. Be respectful, kind, caring, trusting, enthusiastic, energetic, genuine and courteous and watch them flood through the "doors".
7. Have a Loud Voice
Be seen. EVERYWHERE! And Yes I do mean literally EVERYWHERE!
Know where the eyeballs are and tactically position yourself in front of them. This means you better have placement on every single major search engine out there, expertise in the social media field, an Internet marketing budget, familiarity with web 2.0 and the power of video marketing, a crafty graphic designer and web developer in hand and a strategic marketing plan to execute the proper procedure.
8. Build A Team
A team is the foundation of your success. Unification, communication, trust and leverage creates a sturdy base.
Start with baby steps but also take into consideration having the help of a team along the way won't hurt.
Leverage the power of multiple brains and delegate task to those who are more suited for the task in hand.
Communicate all success, uncertainty and or any other updates.
Trust in each other and build a strong bond, maintaining consistency of communication at all times.
Brand development and establishment is one of the main keys to positioning your company as the go to company when it comes to your product or service. Expectations are high in today's world and a unique experience will definitely separate YOU from the rest.
Stay consistent, fresh, relevant, and compelling. Provide an experience worth investing time into.
Your BRAND is YOU! It is your Image. It is who your Represent.Without it you are NOTHING!
strategize a tactical plan for your brand, below is a diagram which will help you to strategize a plan for your brand.
Hope all this information was helpful and until the next blog ……
For more information contact us at http://designlingo.com/
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